Non-music book recommendation: "Influence-The Psychology of Persuasion"

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God

Creator of the Universe
ill o.g.
It's called Influence by Robert Cialdini. Changed my life a while back. Made me understand why we do things the way we do.

Link
[ame="http://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/0688128165"]Amazon.com: Influence: The Psychology of Persuasion: Robert B. Cialdini: Books[/ame]

Summary
http://www.fripp.com/art.of_influence.html

Understand what's happening around you. This book is golden. Let's you spot hustlers and teaches you the trick of the hustler.
 
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