It all depends on where you live at. If you live in the Bay Area you will never get radio play if your local or independent. There on some hollywood shit. Everything is payola, but in other places like down south its a little easier. I've been to New York they play mostly New York shit, I've been to L.A. they play mostly L.A. shit, and the same with Atlanta, and mostly all down south states. BUt come out to the Bay Area, no way will they play any Bay Area Hip Hop. The DJ's have no say so and never will. If a DJ plays anything that he personally likes and is not on the Program Directors list he's fired.