Hey man, quick question. How would I go about seeking representation as far as an agency goes? I'm currently registered with Ascap as a producer and songwriter and have enough local fans to make profit by selling albums independently. I have a lot of complete songs complete with hooks and vocals that can be called versatile in the sense that there are some songs on there for "real hip hop" heads and songs on there for the commercial heads.
I have no management or no agent. I have a small number of valuable networking contacts, and I know alot of the business is not what you know but who you know. But i've just been honing my craft so to speak and now the rest of my life is in perfect order to bring this to the next level. Thanks for your input.
-Sanova.
Spend eighty dollars on a book that has the contact info for agents and managers. Search Amazon.com for it.
Call them up and see if they accept unsolicited material.
Send a press kit and demo to the people that said they accept unsolicited material. If you have live footage you can send with the press kit - all the better.
Follow up politely to see if they received the demo.
I heard some people targeted up to a 100 agents and managers when sending a demo. That costs a lot of money in postage, cost of press kit, etc. If you aren't willing to pony up the money for this - then do you really want to give this a good shot?
If you're not an established act - I don't care what people say. You want a good press kit. Many cats fail in this area and then complain why they were never taken seriously.
As I told another person on this forum. You have to adopt a contrarian point of view from the herd that always sends in demos and DIFFERENTIATE yourself from the others.
You do this through a good press kit. You do this in actively seeking representation rather than sitting in front of a computer waiting for "the industry" to fall into your lap.
Doesn't work that way. It's a business. I laugh when I see cats talking about "their music" on interviews and "how much it means to them to play such-and-such venue."
It's about the money.
It ALWAYS boils down to a dude that:
- Listens to your demo and asks himself: "How can I make money off this act?"
THAT'S the bottom line. Always appeal to the agent's or manager's self-interest first. Don't go over the top and fuck it up, though, by giving him your "business suggestions" unless you know how to pitch a product correctly (read my post on the cat that properly pitched me his act like a real business). Agents and managers don't take artists seriously in the business side of things because most artists don't know shit about business. They just think they do.
I get people emailing me their dumbass business ideas for their acts. If you can't present your act properly, like a fucking businessman- then just shut the fuck up and make music.
WHY DO I SAY THIS?
My friend's daughter is a STUNNING woman. She has the looks to be in Vogue. She could be a high-fashion model. She is tall, very attractive and skinny as hell. Unfortunately, the girl has a really low self-esteem and always talks herself down. Her father brought up the suggestion she should send pics to a modeling agency and it was shot down by her negative attitude.
HER MOTHER got pissed off with her negative attitude and mailed her daughter's pictures to a very reputable modeling agency.
HER MOTHER forced her daughter to meet with the head of the agency after the agency head liked her daughter's "look."
HER MOTHER drove her to the agency when the daughter tried to self-sabotage the appointment.
The daughter is happy now, getting paid $1,000/hr to stand in front of a camera wearing haute-couture designer clothes.
Sometimes people are afraid of success and find reasons to NOT promote themselves. It's weird, they're SCARED of success.
PROMOTE yourself. SEND unsolicited material. SEE what happens.