ummm... "upgrading to compete"? i hope that that isnt what happens. i hope tribe just goes out and does tribe....... that doesnt mean be the same, but just do what they do. it doesnt matter what the rest of the industry is doing....... they dont really need an upgrade, but it would be interesting to see if they DOWNGRADE their beautiful style to compete with todays major artists (when you say hottest i assume you mean the ones that sell...) WHICH, HEY, SOULS ARE GOING AT SUCH AN AMAZING PRICE RIGHT NOW.... MIGHT AS WELL SELL IT WHILE THE DEMAND IS HIGH AND THE INTEGRITY AND VISION ARE AT AN ALL TIME LOW.