Scratch Magazine is no more!
- Thread starter Fade
- Start date
Cold Truth
IllMuzik Moderator
the problem was, it was a XXL magazine, literally, as far as i understood it.
"XXL presents..... " was how it read to me
at any rate
even though they got FAR away from what the initial purpose was (putting eminem on the cover deaded any credibility they had, whatsoever) i still enjoyed some of it. i still enjoy some of the source and xxl too, just not near as feverishly as i once did.
"XXL presents..... " was how it read to me
at any rate
even though they got FAR away from what the initial purpose was (putting eminem on the cover deaded any credibility they had, whatsoever) i still enjoyed some of it. i still enjoy some of the source and xxl too, just not near as feverishly as i once did.
J Rilla
Tha Fresh Prince of L.A.
ill o.g.
they usually offer you an subscription to another one of the publications in place of it
Thank you! just as I was starting to like the publication...they flipped it on me...it turned into "XXL pt 2". I think XXL bought them out or some shit because the earliest publications just had "SCRATCH MAGAZINE" on the front. The newer issues has "XXL presents: SCRATCH MAGAZINE" so that there lets you know where the problem came from.
thats when they lost me for good!
Remixed is a good publication too but I dont think it caters to beatmakers...we need something specifically for us. How about "ILLMUZIK MAGAZINE...THE BEAT GOES ON" Some shit like that. C'mon Fade... you could corner the market with that shit right there God. I would def be a writer for that joint.
N.Y.S.O.M.
A Beat Nut
ill o.g.
Cold Truth just by lookin at ur avatar i just seen that movie lol
Hita_K
Dilltastic
ill o.g.
Wow didnt see this comming at all, I am a fan of the magazine even though they kind of changed the format in the last couple issues. It was for hip-hop producers and DJ's thats why it caught my attention the most. Other mags do go into detail with helpful tips, thats the one thing I didnt like about scratch, but they did have some intresting articles ex. publishing deals.
T
TheMost
Guest
Well said, the last issue i bought was the one with Cool and Dre on it.
shadeed
Go Digital or Go Home
ill o.g.
They weren't trying to impress teenagers, they were trying to impress sponsors and advertisers - and in the magazine business (especially) the entities who buy ads have
influence over content.
Producer_GyaL
IllMuzik First Lady
My cousin used to work for Scratch Magazine. In fact, he was the editor in chief for so many issues before they started phasing out the mag.. He did a blog about it, thought It would be cool to copy paste it here. Good read... but its only his opinion. 
I’m Mad (R.I.P. Scratch Magazine)
Current mood: contemplative
Producer: one that produces; especially : one that grows agricultural products or manufactures crude materials into articles of use
2 : a person who supervises or finances a work (as a staged or recorded performance) for exhibition or dissemination to the public
Now that my former 9-to-5 of Scratch magazine has gone the way of Blaze, Stress, Rap Pages, et al. I know that some of you are wondering what I think. Honestly, I'm not surprised. I don't doubt that a ton of hard work went into every issue, but the readers have to understand the context of what is going on. Scratch is the first purely original hip-hop magazine idea (or magazine idea in general) to come along in YEARS. Everything else you've seen has had a template or blueprint to follow. Even the new XXL cover with upcoming rappers is a re-tread of a Source cover from 1998. But Scratch was going in uncharted territory. That meant that a great deal of adjustment had to be made with each issue. The larger issue, and I've discussed this before, is that the general population isn't made to care about how they get what they get, they just want it. Meaning, they don't care how Soulja Boy got such a catchy groove for his hit song, they just want to learn the dance. They don't care how the ipod works, they just want it to play their music. They don't care how the cow gets slaughtered to make their burger, they just want to make sure they get the prize they want in the Happy Meal. This was a magazine for those interested in the how-to and that just doesn't translate to big dollars in a world of "gimme now."
I've read some of the comments from readers on the Myspace page where they ask "what can we do?" Unfortunately, there isn't much you can do. You've already voted with your dollars and/or subscriptions and in this case your candidate did not win the election. Consider your sub cards dangling Chads. Maybe someone will buy the name, maybe it will continue online in another form. Maybe I have something up my sleeve...
I’m Mad (R.I.P. Scratch Magazine)
Current mood: contemplative
Producer: one that produces; especially : one that grows agricultural products or manufactures crude materials into articles of use
2 : a person who supervises or finances a work (as a staged or recorded performance) for exhibition or dissemination to the public
Now that my former 9-to-5 of Scratch magazine has gone the way of Blaze, Stress, Rap Pages, et al. I know that some of you are wondering what I think. Honestly, I'm not surprised. I don't doubt that a ton of hard work went into every issue, but the readers have to understand the context of what is going on. Scratch is the first purely original hip-hop magazine idea (or magazine idea in general) to come along in YEARS. Everything else you've seen has had a template or blueprint to follow. Even the new XXL cover with upcoming rappers is a re-tread of a Source cover from 1998. But Scratch was going in uncharted territory. That meant that a great deal of adjustment had to be made with each issue. The larger issue, and I've discussed this before, is that the general population isn't made to care about how they get what they get, they just want it. Meaning, they don't care how Soulja Boy got such a catchy groove for his hit song, they just want to learn the dance. They don't care how the ipod works, they just want it to play their music. They don't care how the cow gets slaughtered to make their burger, they just want to make sure they get the prize they want in the Happy Meal. This was a magazine for those interested in the how-to and that just doesn't translate to big dollars in a world of "gimme now."
I've read some of the comments from readers on the Myspace page where they ask "what can we do?" Unfortunately, there isn't much you can do. You've already voted with your dollars and/or subscriptions and in this case your candidate did not win the election. Consider your sub cards dangling Chads. Maybe someone will buy the name, maybe it will continue online in another form. Maybe I have something up my sleeve...
My cousin used to work for Scratch Magazine. In fact, he was the editor in chief for so many issues before they started phasing out the mag.. He did a blog about it, thought It would be cool to copy paste it here. Good read... but its only his opinion.
I’m Mad (R.I.P. Scratch Magazine)
Current mood: contemplative
Producer: one that produces; especially : one that grows agricultural products or manufactures crude materials into articles of use
2 : a person who supervises or finances a work (as a staged or recorded performance) for exhibition or dissemination to the public
Now that my former 9-to-5 of Scratch magazine has gone the way of Blaze, Stress, Rap Pages, et al. I know that some of you are wondering what I think. Honestly, I'm not surprised. I don't doubt that a ton of hard work went into every issue, but the readers have to understand the context of what is going on. Scratch is the first purely original hip-hop magazine idea (or magazine idea in general) to come along in YEARS. Everything else you've seen has had a template or blueprint to follow. Even the new XXL cover with upcoming rappers is a re-tread of a Source cover from 1998. But Scratch was going in uncharted territory. That meant that a great deal of adjustment had to be made with each issue. The larger issue, and I've discussed this before, is that the general population isn't made to care about how they get what they get, they just want it. Meaning, they don't care how Soulja Boy got such a catchy groove for his hit song, they just want to learn the dance. They don't care how the ipod works, they just want it to play their music. They don't care how the cow gets slaughtered to make their burger, they just want to make sure they get the prize they want in the Happy Meal. This was a magazine for those interested in the how-to and that just doesn't translate to big dollars in a world of "gimme now."
I've read some of the comments from readers on the Myspace page where they ask "what can we do?" Unfortunately, there isn't much you can do. You've already voted with your dollars and/or subscriptions and in this case your candidate did not win the election. Consider your sub cards dangling Chads. Maybe someone will buy the name, maybe it will continue online in another form. Maybe I have something up my sleeve...
I can see how he became an editor! Good read.......looks like he's brain storming a spin off mag....interesting!
F
filson
Guest
has already the last issue showed up ?