To be honest, I haven't pushed my music out too much yet. I'm working on that at the moment. I've just self released an EP and the MC I did it with is touring and promoting and selling on the road. I've given Cell2dee a link to my EP, along with cover art etc to start spreading over different message boards as a 'pirate' copy.
I'm working on and contacting different websites, labels and magazines to try and get press and general familiarity. I'm mainly targeting the sites and blogs that get the most traffic in the Australian Hip Hop niche.
That being said, I believe my music stands out in the Australian market, partially due to the fact that I DO sample unusual sources, definitely different to any other producer I know.
I'm also working with a few more established acts in Australia in order to spread my name via their projects, as well as getting them on board for an EP I plan on releasing free via the internet.
We've gotten a press release written up for us by the person voted Australian Hip Hop blogger of the year and we're definitely working on pushing our ep and in turn our individual names and hopefully in the future, our own projects.
The internet is a great area to recruit prospective artists in any field of music. Many artists think that people will just come to them, instead of actively investing in their careers with real time, money and attempting to make things happen, like actively pursuing representation (like management) by making press kits, making music that fits into a specific commercial (or underground) niche.
Most people don't even do that. The ones that do immediately give up because it is too expensive emotionally, financially and timewise to follow their dreams. I understand, real life is a bitch sometimes. Others believe their skills are a gift and people should swoon at their feet rather than pursuing the same course.
I keep stressing "differentiation." That's one of the primary reasons I believe Asher Roth was signed. True he sounds like an Eminem clone, but his image is that of a frat guy that raps. I've never seen that angle in my life, and it'll sell well.
How are you different? Push your comfort zones. Have you rapped over the beat of a beefed up Cure song? What about taking Def Leppard and pushing some lyrics over that? Does it sound like shit, does it sound dope? Who knows? All I know is that music, like the world, keeps changing. Push yourself and strive to differentiate yourself from the thousands of UGK and Lil' Wayne clones out there.
I appreciate that advice God. I'm trying to prepare an actual kit to send to labels etc, but it's slow going.
Unfortunately, i'm living in Norway now, so i'm relying on my brother quite heavily to be the personal front in Australia, so that can be a little difficult, especially motivating him. haha.
I'm very good friends with a few guys who've recently signed with Obese Records, which is the premier Hip Hop label in Australia and i'm hoping to use those relationships for a little leverage, whether it be recommendations, or just quotes and references on our promo kit.
One thing I haven't done yet is become active in the Norwegian Hip Hop scene, nor have I established any relationships with labels, or even found out what labels are active.
It's something i'm thinking about doing, but our plans were just to stick to Australia for the mean time and, unfortunately, I no longer live there, so face to face meetings is a little hard.
Again, thank you for the ideas and advice.
I appreciate that advice God. I'm trying to prepare an actual kit to send to labels etc, but it's slow going.
Unfortunately, i'm living in Norway now, so i'm relying on my brother quite heavily to be the personal front in Australia, so that can be a little difficult, especially motivating him. haha.
I'm very good friends with a few guys who've recently signed with Obese Records, which is the premier Hip Hop label in Australia and i'm hoping to use those relationships for a little leverage, whether it be recommendations, or just quotes and references on our promo kit.
One thing I haven't done yet is become active in the Norwegian Hip Hop scene, nor have I established any relationships with labels, or even found out what labels are active.
It's something i'm thinking about doing, but our plans were just to stick to Australia for the mean time and, unfortunately, I no longer live there, so face to face meetings is a little hard.
Again, thank you for the ideas and advice.
Lots of good discussion. I'll add on. From your posts in this thread, you seem to view it as a downside or a negative that you currently live in Norway.
The point I want you to consider is that if your overall gameplan isn't thought out and developed to accompany a good quality sample of your work, then it doesn't matter where you live, the results will be the same.
LA, NYC, Nashville, Miami, and most recently Atlanta are filled with people who decided to uproot themselves and move to chase a dream without first deciding on a plan.
It bothers me to see people with exceptional talent hit roadblocks because they lack direction, so please consider the following:
If you're not ready, I could put you in the same room with the owner of Obese Records, and he may ask you to make him some coffee. -Why??- Because you haven't taken any action to make him consider you as a serious artist or asset for his business.
To be taken seriously or at least seen in a different light, you must ask yourself:
What makes what I do different from everyone else?
What are some ways that I can communicate this difference?
Bloom where you're planted. If you move to Australia, meet with Obese and say "I'm from Norway", the first logical action any person would research is "What is his track record in his hometown?"
To take it a step further, you have a great advantage that you could leverage simply because you're part of a international producer community. I'm certain people on Illmuzik will collaborate with you on projects. It helps boost your profile locally, trust me on this.
When it's all said and done, the work you put in is the result you're left with. Good luck and post your progress and results.