it's a mockumentry, probably will be seen at sundance next year, but as i said, shit ain't funny.
i like the kaufman reference, someone else mention that somewhere else, but he was a genius and pulled it off, phoenix ain't, and he's a known drunk (maybe he's actively kicking the habit), unless you're a sociable drunk, you have to be on your p's and q's even for this stunt.
plus, i don't think even kaufman could make the same impact in these times with the explosion of media, web, viral marketing all on overdrive, just too many distractions to keep any interest or attention.