i agree with you to a certain extend. im not saying hiphop cant be fun. this truly would be a very sad idea. but i'm saying that even when hiphop was fun, it always had - intended or unintended - a socio-critical context. it always was an instrument of the repressed or speaking against repression, in some sense.
so even when talking about smoking, snorting, fucking or shooting people, hiphop is reflecting an expelled part of society. people talk about this shit when they have nothing else to be proud of. education, status-symbols, respect.
now this roth kid obviously has all of these things. and by not questioning why he has and others dont, by not questioning why the majority of the people on the college partys is white middle to upper class, he is ripping hiphop out of its context. witless and unintentionally i'm sure, but still wrong.
All the more hugging his black friends in the video seemed like a cry for credibility to me, while it doesnt have to be.
actually dividing rappers into black and white misses the point i think, because ethnic minorities have to some extend gained access to the middle and upper class, while lots of white people are also part of the lower class (please dont misinterpret this sentence). so some categories and cliches dont apply anymore.
(f.e. he sounds a bit like eminem but thats where similarities end).
youre right, i might be misjudging him, i dont know him, he might be an "earnest rapper". but utilizing hiphop to celebrate a privileged lifestyle IS an involuntary political statement, namely: i dont give a fuck.