ya know, I never thought of it like that but yeah you're right...my old Roland SP808EX would transform any sound into something else.
My main thrill is that - of all companies, iZotope going this direction tells me that they are venturing out into other areas now. Imagine a iZotope DAW or even some hardware...that would be super dope.
Now thats market research right there.Well, it's hard to ignore someone who's got Pete Rock in their sig... What would you want from a DAW that isn't already out there?