fame_keyz:
This is a serious question needing an apt answer. Hopefully I can give you some more information on this subject of artist promotion.
What Are You?
Do you have contracts with the female? Is it worth for you to commit yourself to these people through a legal agreement? If they signed with you, did they seek the advice of an attorney, and have you closed many of the loopholes involved in said agreements?
The reason I ask you this, is that there are differences in what your range of abilities regarding a commitment if you are a manager, a production company, or a record label. Of these three, what do you classify yourself?
If you're a manager, and you help this person out, it is very easy for them to fire you, because there are so many loopholes regarding a management agreement. Usually, managers sue after they are wronged, hoping for a settlement.
If you are a production company, and I'm Arista records, I can easily buy you out for a small sum, from your production agreement, which generally has a "walk away payment," basically ensuring you that you can get some money in the event that a larger entity wants to pay you off.
Finally, having a record company is the best way to bind the artist to you, in the case she wants to leave, guaranteeing a larger buyout clause than the production company. Furthermore, you have more leverage to sell your artist to another company because of the constraints on the artists placed by a recording agreement. Make sure these things are rock-solid.
Figure which is best for you. Consult a lawyer. I'm not a lawyer, so everything in this post is not legal advice. If I'm a major, I can move you out of the way faster than you know it. Even if you think you have a contract with the artist "ensuring" you something, you'll be without an artist quicker than you know it. There are a lot of loopholes in production and management agreements.
Production Company
If you're a production company (which you said you were), the buyout clause generally is where the money comes in, unless you can make the beats, and have an "in" with a record company through contacts, which will then look at you as a quality supplier of artists for an A&R rep. An A&R rep generally looks for a relationship like this, using quality production companies, because if the rep gets a series of good artists (like 2 or 3) signed, and all make money for the label, the rep can move up the corporate ladder to a better position like VP, etc. However, it doesn't sound like you have these type of big connections yet, and therefore, there are many "production companies" like you out there all trying to guide an artists' career.
If I was an A&R rep though, and you were a 'nobody,' but I liked the artist, I would seperate you from the project as fast as possible, and use people from the production companies that have already given me hits. You don't have their track record. So how do you get "in" then? Relationships. It's that simple.
OK, Promoting Your Artist
You need to find music conference showcases, or conferences of the artist associations of your country, and have the money to back your artist, have a slick press package, have her prepared to do interviews through coaching, have her look as good as possible (a personal trainer) and also some acting lessons would help. Can you do this? At the music conferences, you need the money, and the clout to get a showcase with some A&R men, take them to dinner/lunch, offer some form of kickbacks (legal ones... I can't tell you what they are though) some incentive for them to get in with your female artist. There are so many beautiful, talented young women that are gunning for the same spot as the artist you represent, what can you do to differentiate your artist's sales pitch from the others. If you know how to hustle, this is where that knowledge comes in. Don't believe anything the reps tell you, unless you are REALLY good friends with them, and watch your back at all times for somebody trying to take advantage of your situation.
Getting into a music conference showcase, and all the stated wining, dining, photos, clothing for the artist (for shows), and other investments can amount to over 50,000 Euro if you really put a lot in, and don't have a lot of contacts. I've seen it done for 10,000 Euro, but that's from a person that already had an in with a certain company.
It's not that easy. I don't know a lot about radio in your country, but you have to find some legal form of payola for the artist's song to even be considered by the individuals at the radio station. Can you get the song into minor rotation? One play of the song will not garner a lot of interest, usually. What about the rotation? How much will that cost? I bet it will be more than you know (several thousand Euro.)
It's a tough game, if it would be easy, everyone would be succeeding. Money and connections matter more than you think. Unless you are a business genius and find different methods of creating income from your artist other than the said statements. If you don't have a lot of contacts and money, you're going to have to find a different way of introducing your artist, and it may be a way that is targeted toward a totally different consumer... it all depends.
Sincerely,
God