The thing is that life has changed, not just hip hop. At the time that rap music got really popular in the 80's and 90's, it was a new thing, it was cool, dope, hip, stylish, whatever you want to call it.
I remember freaking out when I'd look in the back of a rap magazine and see when the new NWA or Big Daddy Kane album was coming out, and waiting with great anticipation. It's just the way it was then.
Right now, people have to realize that rap music is not the same. As far as I'm concerned, the top-40 rap music is "hip-pop" and the rest is "hip-hop". It's the whole package that you have to look at; back then artists were HUNGRY, they would make beats and write lyrics 24/7 because they wanted to try their hand at hip hop. They used MPC's and SP12's, DJ's were still trying to figure out better ways to scratch a record, rappers were trying to come up with clever lyrics.
Now? It's all gone. Why? Because it's all been done before. A perfect example is this:
When DJ's first discovered how to scratch it opened up all kinds of possibilities. They dove right in there and tried to come up with different scratches. The beat juggling was discovered and taken to a whole new level. All of this combined gave all DJ's something to work towards and to excel at. Where is the DJ culture nowadays? In the toilet, that's where. There's no excitement in scratching and beat juggling now because it's all been done already, we're past all that shit. There's only so many ways you can scratch "Ahhh" and "Fresh" or beat juggle some kicks and snares.
Basically, hip hop is at a point where it's all dried up. It's like anything really. Even Rock, Disco, Classical, all that shit is done, been done, nothing else to do.
So I think if we want hip hop to move forward then we need to move it forward in our own way but we can't try to replicate the past, because that's why they call it the past. We can use the past as motivation, but it's time for everyone to just SHUT THE FUCK UP and make music. Fuck all this beef shit or rapping about how much money or jewelry you have, or trying to get your face on TMZ. People forget why they first go into making hip hop in the first place - MUSIC.