God
Creator of the Universe
ill o.g.
Dear all,
I stumbled across a wonderful resource that can be used as a reference for your beats and hit-making.
For those not aware of Cheiron Studios in Sweden, it is essentially a "hit factory" where seasoned songwriters are/were apprenticed into learning production essentials among pop-songwriting basics. Many Top 40 hits, from Britney Spears, N' Sync... all the stuff you love to hate, came from this purely for-profit collective. Famous pop producers, like Max Martin and Denniz Pop worked there.
This will also show you how important good songwriting, as opposed to strictly focusing on beatmaking will improve your marketability as a producer. Being able to have a "hit" completely done, with the bed finished and only the vocals needed by the artist is a crucial selling point. This will also give you a reference, especially if you're into producing pop - at the need to focus on NOT overproducing your instrumental bed. Make sure the vocals and songwriting is strong, instead.
The song will sell itself.
Here is an example of a late-nineties instrumental from one of the Backstreet Boys' hits "Everybody" (Backstreet's Back). Note the simple production of the instrumental bed and the utilization of dynamics as tension points in the song. This formula is still followed today by Timbaland and others regarding pop-production with a quasi-hiphop feel.
Basically I want you to think: "If I wrote this - would I think the instrumental is hot?" I would venture to say that you probably wouldn't. This is WHY you should focus on songwriting COUPLED with great production.
Here's the INSTRUMENTAL BED I'm talking about:
Here's the CHEIRON STUDIOS homepage:
http://www.youtube.com/user/CheironStudios
Good luck! See how the vocals change the entire song? The cheesy yet commercial songwriting SELLS the track. Remember that having wonderful production is only half of the challenge.
This song also supports my theory of writing for the lowest common denominator (if that's your thing.) See the post on "selling out" in this forum
I also remember why I hated this song.
I stumbled across a wonderful resource that can be used as a reference for your beats and hit-making.
For those not aware of Cheiron Studios in Sweden, it is essentially a "hit factory" where seasoned songwriters are/were apprenticed into learning production essentials among pop-songwriting basics. Many Top 40 hits, from Britney Spears, N' Sync... all the stuff you love to hate, came from this purely for-profit collective. Famous pop producers, like Max Martin and Denniz Pop worked there.
This will also show you how important good songwriting, as opposed to strictly focusing on beatmaking will improve your marketability as a producer. Being able to have a "hit" completely done, with the bed finished and only the vocals needed by the artist is a crucial selling point. This will also give you a reference, especially if you're into producing pop - at the need to focus on NOT overproducing your instrumental bed. Make sure the vocals and songwriting is strong, instead.
The song will sell itself.
Here is an example of a late-nineties instrumental from one of the Backstreet Boys' hits "Everybody" (Backstreet's Back). Note the simple production of the instrumental bed and the utilization of dynamics as tension points in the song. This formula is still followed today by Timbaland and others regarding pop-production with a quasi-hiphop feel.
Basically I want you to think: "If I wrote this - would I think the instrumental is hot?" I would venture to say that you probably wouldn't. This is WHY you should focus on songwriting COUPLED with great production.
Here's the INSTRUMENTAL BED I'm talking about:
Here's the CHEIRON STUDIOS homepage:
http://www.youtube.com/user/CheironStudios
Good luck! See how the vocals change the entire song? The cheesy yet commercial songwriting SELLS the track. Remember that having wonderful production is only half of the challenge.
This song also supports my theory of writing for the lowest common denominator (if that's your thing.) See the post on "selling out" in this forum
I also remember why I hated this song.