you guys are making the term something it isn't. it's when you purposely make something/do something/etc that goes against your moral code, feelings, way of life, your people/folks/community, etc, all to achieve a certain goal, sometimes money or success or acceptance. ask yourself what you wouldn't do for cash or success and there's half your answer but then some folks have wavering standards from the start. being successful or commercial doesn't mean they're sell outs but it also doesn't mean they aren't, selling out is a 50/50 gamble, actually not even. i remember when a bunch of acts switched up when the conscious movement took full force, all of a sudden they were acting all righteous (still sayin' nothin'). funny thing is, one person, known to adjust with the times not sellout, failed to do so... ll cool j, and that was probably the closest he has been to being chased out the biz by the fans. they booed his ass at fresh fest (i think that was the name). even though i was doing my r, b and g thing to the fullest, organizing and shit, i respected the fact that he didn't fake the funk.
would i create something that i personally couldn't stand to listen to, do some damn near cooning , shucking and jiving in front of a camera, play the role because it's not enough to just make the music, just to get some love, cash, attention, acceptance....naw. never mind that there are no guarantees, think of the acts that did a 360 or dudes who joined a studio-made boy band leaving their own band only to be flops and never-were's. there's plenty of ways to get cash, some illegal, that would be less onerous or fucked up.
i'm not a full fledged musician and i'm not a chameleon, but if i was, i'd be in the industry that appreciates that kind of talent...advertising/jingle, scoring film/tv, etc, not wasting my braincells, patience, or stress lines on some wishy-washy industry with the people who are making the decisions just as wishy-washy and full of it trying not to get downsized while not looking for new talent or developing the ones the have. every time i read an interview involving some a&r i have to laugh as they deliver the same old tired line referring producers/beatmakers/artists about not paying attention to the radio because that was 6 months ago getting played now, bring something new, when the truth is they want what's on the radio now and what's been on the radio for those last 6 months, lol.
all that being said, this is more of a recording artist dilemma, their movements are seen from jump, so easily judged from outside. otherwise, it's a question and answer only you can honestly come up with truthfully, but being completely honest with ourselves is one of the hardest things for most.
now i'm going to the titty bar