hahaha, reverse psychology! "if what you're doing isn't working then do the opposite"...At one point, "beef" was hot, like the LLCJ vs KMD saga, but not long after, ish got corny and even crazy. It's alot like "internet beef" these days to me, just plain stoopid imo! It's ok to have disagreements but work the ish out and move on. I agree that what they are doing is good, and I'm in hopes that it will trickle down to everybody else. Maybe one day they'll understand what needs to be done with some of these cats lyrical content.