When it comes to music these days, my golden rule is to either be really, really good or really bad.
With hip-hop, its not 'only' about the music anymore. It's all about doing something to generate interest. The average fan would rather take the time to listen to this guy just to say "This sucks" than they would to listen to a group like Little Brother just to say "This is good hip hop music". Why is that? Because to generate interest, you need more than good music.
When I look at the video, after a good laugh and getting past the bootleg quality of the video, my thinking is "What did this kid go through to get to this point?"
I can guarantee that he has a story that he can tell (or make up) about his homeland that might make it more interesting than some kid from the US who is recycling Jay-Z or 50 Cent's image and rhyme structure.
I can name tons of established gold/platinum artists that have never posted a video that generated a million views on YouTube. If this kid is able to come close to doing that, then there is something to observe from that and ask yourself, "how can I generate the same interest?"