you must have never been to the south...fans down here blow HOT air!
Nah but Dyson is a company that revolutionizes ish...they invented the Dyson ball, the first bagless vacuum and so on... I think this fan is more of a "cool" conversation piece than anything else. Personally, in the summer, I rely solely on AC. We don't have enough cool days for a fan really. It's pretty much either hot or cold. Now if I were in an area that had a decent cool season, this would be ideal for me because Im a gadget freak that likes "cool" looking ish.