Subliminal messages/Conditioning/Backmasking in songs/production

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God

Creator of the Universe
ill o.g.
I read a post by Relic on the "Lollipop" thread -- and he raised an interesting question. Why the fuck do so many people like a song that overtly shows no inherent value? The song in question is "Lollipop" by Lil' Wayne. Then LDB raised the other obvious point-- the song is essentially about fucking-- shit you want to do on X, people like it, and they listen to it. He's straight about that.

Now what I'm about to say is opinion, nothing is proven true. The fact is that a song, if repeated 1,000 times on the radio will condition us to think it's good because radio spins=social proof. More radio spins, the "better" the song is, because more spins=more people supposedly listen to song=higher social proof. We pre-select things w/higher social proof as things that are "better".

I know backmasking has been used since the 50's in music (or earlier), the movie industry has inserted subliminal messages in movies since the 30's.

I did a quick search on Google and found some links to backmasking-- the craziest one being on Britney Spears "One More Time." It's fucked up. Here's the link: http://www.albinoblacksheep.com/flash/backmask/

Anyway, I was stuck on the fucking success of the idiotic song "Lollipop." Same with "Umbrella" by Rihanna-- which -- a friend told me... "that's an ode to gynecology dude, listen to it again with that frame." So I listened to the words and read the lyrics "Umbrella" sounds like an ode to the clitoris and the song is about fucking and cumming. I thought my buddy was out of his mind when he was saying this. But it's blatantly obvious to me now-- if I listen to it with that frame of mind. Obviously this can't be "proven" These songs are stupid in core essence, yet.

Anyway, I was sitting down with some friends, one of them was a songwriter/producer who has written some popular stuff. I asked him about it. He admitted that you can do it, but it's not worth the time. Plus, the melody is what make the song good-- the double usage of words is old, he said, and you can use sounds to "anchor" people. He said a song like "Umbrella" and others, use a "post-chorus" where the repetition of a statement, like "Yeah" or in the case of "Umbrella" "-ella" "ella" ay"-- during a nice musical interlude going after a chorus "anchors" the chorus in your head while giving your mind "space" to assimilate what was said in the chorus and verse. He said that when you write a song and "attack" the brain with too many words the sound space gets "cluttered". He said that choruses used to be the place where you assimilated the VERSE in your brain during an easy sing-a-long chorus. But since there was always "singing" of some sort in the song, your brain got "attacked" with "word clutter", or some shit.

At this point, I was looking at the dude-- I'm not that fucking stupid to be brainwashed by a song-- you can't do psychology in 3 minutes and fuck with a person.

But he said that there's been a tendency to use a post chorus that repeats the same line/word over and over, or repetitive riff with some form of repetitive statement of a word after a chorus. It has to be somewhat pleasing-- but even if you make the music "unoffensive"-- anchoring a riff with a word after the chorus ingrains the CHORUS rather than the verse in your head by giving time for your brain to "breathe" after being "attacked" with words during the song. Since it is easier to remember the chorus, the post chorus "leads" you to remember the song by anchoring the chorus and the catchy "post chorus together." He said the post chorus should have something that is based on "feeling" rather than words, using "yeah" is the best example since it recites something that has positive connotations with it.

He blamed the success of Lollipop on Lil' Wayne's budget and then talked some shit about how he wished they would throw some bread his way. He said, unless I was an idiot, that "lollipop" is an obvious anchor for "dick" which in turn is an entire song about having sex with a woman. The words used in the song are explicit, but elicit "feelings" in the listener that are connotated to sex. But the words have "plausible deniability" because it uses "safe" words which are not explicit so it is "okay" to listen to the song, especially for a woman who doesn't want to be viewed as a slut, but have sexual thoughts during the song without feeling bad about it. He said that he was attempting to rationalize it but it could very well not be rationalized.

This seriously fucked with me, bc dude knows what he's doing-- I just didn't think it was THAT scientific. Some of the stuff may be overthought, but it brought out some interesting shit.

Thought that needed a mention in the producers' forum. WTF do you think about this shit?
 

dahkter

Ill Muzikoligist
ill o.g.
Battle Points: 4
I think it's a little bit over the top, I think the two major factors are:

1. budget - if a song is decent, simple, nice melody, and has a big marketing campaing behind it, and gets a lot of plays, it'll get big no matter how simple/average it is to people who live and breathe music (illfam). Look at the movies. People who see one hundred movies a year are gonna have different taste and be more critical than your average American movie goer. What you think is by-the-numbers garbage, they see as enjoyable entertainment. Once that big money is pushed into any product (be it book/movie/music/etc), there is definitely a viral effect, a tipping point, where it has a life of it's own and word of mouth makes it grow and grow and grow.

2. music as a form of language / communication - this is a little far out, however bear with me. Music is like conversation. One thing that all great orators and songwriters have in common is the ability to string together words (or notes) with a certain timing and pitch to be appealing to the human ear. Jazz soloists are noted for using their instruments to mimic the human voice. I think the same thing goes on in pop music.
Two people could have a script, one could read it in a way that is really intriguing, and you enjoy listening to them speak, others can be so damn annoying by talking too fast, too much, or with an annoying voice. Same thing goes with music. That's why I think the words/message end up being unimportant at some time. Even Chuck D and KRS - amazing lyricists, however they had the flow and timing to really make that shit come alive and draw the listener in (which I think a lot of people don't realize).
With Umbrella, that ella, ella, ella - it's a common speech writing tactic, if you want to make an impact, repeat something and it sticks in your head. I think the words are really secondary, look at "de do da da" or any other song with total nonsense words. Moreso, there's a lot of music that's enjoyed by people who don't even understand the english language.

It's timing, phrasing and melody IMO that make a addictive track (even before the vocals are added to the track, however more so if the vocals bring that feeling home)...

And of course - rhythm/bass/drums/pulse, add that and it's off to the races....

If you got those elements covered, + funding, you're good to go...
 

Ash Holmz

The Bed-Stuy Fly Guy
ill o.g.
Battle Points: 207
yeah I would have to agree that sublimnal messaging and "backmasking" (never heard of it put that way) as u call it is pretty common since way back.

As a writer I would say that sometimes its by mistake tho. I know sometimes i might write with something in my head, but other people might percieve it totatlly diffrent. Or it just might sound like somthing diffrent when it goes fom your head to tape. For better or for worse. Sometimes genuis is taken as stupidity and stupidity is taken as genius. I got a song on our upcoming album about cops,government,bush, unequality....etc.. I wrote the song on more of a symbolic tip. But when my man heard it, he took it way too literal and even suggested that I take it off the album cuz he thought it would be too explicit for some peeps to hear. Oh well. Its staying, but the point is there could be multiple meanings and interpretations for every line in a song. and often there is.

what you said at the end reminds me of the chris rock routine where he says that women are up in the club dancing to the nastiest songs (put the dick in ya mouth lol) and if u ask them why they say " oh they not talking about me!" ...that shit is mad true lol..
 

God

Creator of the Universe
ill o.g.
TBKS is subliminally fucking with me... double post repetition! I'm hypnotized! lol.
 

Formant024

Digital Smokerings
ill o.g.
Check eastern european chart music, theyre kings at it and its socially accepted (hence its music being in the charts). Maybe its just me, but i think the consumer in general is easily subjected to any kind of consuming withouth having a specified preference. I bet in examples that prove the opposite also implies that the consumer has a preference for music that doesnt fall with the general consensus.
 

dahkter

Ill Muzikoligist
ill o.g.
Battle Points: 4
With tv, it's pretty clear cut, they flash something on the screen for 1/30th of a second, that shit is subliminal.
With music, you could say that anything that is real low in the mix is subliminal to some degree.
Regarding racy shit, it's more of a requirement these days, I don't think lyrics need to be subliminal anymore. Most kids will only buy an album if it has that parental warning sticker on it...

I will agree that to get radio though (i.e. no outright foul language), people have to come up with all sort of analogies to talk about fucking, but it's been like that for ages, and pretty much anysong lyrics can be equated to being about fucking.

Anyone see the Simpsons episode where they formed a boy band ad were saying "Join the Navy" backwards? hilarious...
 

Relic

Voice of Illmuzik Radio
ill o.g.
Battle Points: 83
Fixed the double post..
I think all that shit is facinating, I always have, that stairway to heaven reversal is pretty crazy since I have always liked that song, but it always feels somehow wrong at the same time! buggin there.
I always wanted to do some backmasking but I wasnt aware to do it properly you had to use certain words in conjuntion, but of course that makes sense.I know Prince has some I have heard as well.
God I wonder if there is a link to like a dictionary of words that can be reversed.
I'll look but if you get bored maybe you will run into something like that.

As far as using lyrics with 2 different meanings, they have def been doing that sinice the 50's maybe before.Ususally they have all been pop songs, great balls of fire, Louie Louie, Shout, my ding a ling, lots of songs.
 
I have always suspected the use of subliminal messaging in all media. Cartoons, films, especially advertising and even music. I see the media as the tool of choice to manipulate public opinion/social engineering. And at the same time it is also just a tool of profit. The science behind it goes back to the birth of the newspaper, its a very complicated science that has been very very well researched. Its all about the few controlling the many.
Derren Brown is very skilled at manipulating people and is well schooled on the subject.
The science has gone very deep into how our emotions can be used to manipulate our actions, all so very subtle but still our subconcious processes it as if it wasnt so subtle. So we can take in information without even realising we have. "Sex sells" is this science at its best, sex has been used to sell pretty much everything.
This subject is so complicated I have a limited understanding of it all and no time to go into what I do know here.

As for backmasking....
Back in the 80s/90s rock bands were being accused of backmasking in court. I have seen some footage of a case and it all seemed a bit far fetched. But then who knows. I know some tracks have been deliberatly backmasked. But as for the end result of mind control, im not so sure, I think it was more a novelty with the satanic heavy rock bands, so the fans could play it backwards and see what evil message could be heard. Thats just my opinion on backmasking.
 

Sanova

Guess Who's Back
ill o.g.
Battle Points: 9
I'm down to do this in some of my songs.
 

Relic

Voice of Illmuzik Radio
ill o.g.
Battle Points: 83
Sanova; said:
I'm down to do this in some of my songs.

Lets Do It..

I am REALLY buggin on Zeplin because that is the verse that sticks in my mind always and the "crunk" part of the song where it transitions...
So after having been rockin that shit Im buggin.(Shame on you if you dont know this song.)


Additionally Whats SO cool about this flip is that one way the message is really positive and backwards its soooo crazy "eraserhead" negative in trhe other direction.
SO in one direction its a stairway to heaven vibe, and in the other its a tribute to satan , thats scary but genius.
By eraserhead your going to have to see the movie to get it but , lets just say nutz.
 

djloccdown

ILLIEN
ill o.g.
Anybody want to check out Jeezy's new song "Put On"?



Involves the repetition of "Put on", and I can't stop listenin 2 it.
"I put on for my city, on on for my city"
 

shadeed

Go Digital or Go Home
ill o.g.
I've been doing independent research on this subject and on a grander scale - the human mind and how it operates and is subsequently conditioned since high school.

If the computer is a model of the human mind and must be "programmed" in order to operate, who or what is in charge of programming what you wear, how you talk, why you react in certain ways??

Specific images can be used to elicit fright, joy, pain on a subconscious level. When used with a great soundtrack it can do an assault on your senses. If you don't believe me, watch your favorite scary movie on mute.
 
^^ or with clown music playing!

For some reason, some people are scared of clowns. Maybe Stephen Kings It or Killer Clowns From Outer Space has something to do with it. But I would assume that the association of the music to the clowns could get a fear response, or on the other hand a happy fun, child like response.
A horror film with clown music can only illicit a fear response.
 
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