UNORTHODOX
Father Timeless
This video is a great watch for helping get into the mindstate of making each promo campaign mean more. So much more in the vid though, Ill will def appreciate it.
http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html
http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html