I'm looking at this from a production standpoint, and I agree 100% with what this guy is saying. I've been saying for years about how the technology has made music worse, and he's got some great points in here.
I think I've found the answer. the answer is Ronaldinho. critical thinking ensures you don't lose; it gets you what you need. but creative thinking gets you what you want.
it's a commonly known fact that football has infamously been getting more boring in the last 15 years (except the 2021 - 2023 run). every new player is good at doing a perfect job, everyone's doing what they need to get done, and every average team is INCREDIBLY Strong. god knows how the elite teams manage to beat them. then again -even if you're not into football- take a look at this:
he didn't need to do that AT ALL. no one needs that. if anything, it makes his game worse. why tf would you look one way and pass the other way? if anything it ruins ur accuracy. but that's what he wants to do. that's what he enjoys. that's what makes him think "Hey! Look! Look what I discovered u can do with a ball! isn't this awesome??". no one asked him to do it. it doesn't win his team the game. he's not doing it for anyone or anything, he does it for himself. to enjoy it. joga fucking bonito. isn't that what art was supposed to be all along?
imagine if they told you you and everyone yk will die in 3 hours and there's no hope. imagining you wouldn't panic, what'd you do? imagine you are in a football field when u receive the news and there's no way u can access ur family. ur just on there playing, and you decide to play for a while before u go. how'd you spend that time? doing ur absolute fucking tryharding best to win? or would you try to enjoy it? try to find ways to show ur friends in there that "hey, look, I just realized I can look that way and pass this way. isn't that fun?". ofc if u were to do that in a competitive game, you'd have to be really confident in ur skills, which takes a lot of hard work. not sure if many people still do that. ig that hard work provides for the "needs" which end up being the foundation u stand upon, and go after what you want.
so maybe the lack of access did play a part because you had to go through a lot to even begin to make music, so when you got the ability to do it, it'd only make sense if you made what you wanted to + you'd have that skill & confidence because well, you worked hard to get there. or maybe it's that misery, that poverty, the harshness, things these older masters were exposed to... these made them realize how fucking meaningless it all is and they'll be gone before a blink. my guess is that even in "important" games, they enjoy every game like it's the last game because it might really be. even the most important matches of all: what good can it be to YOU, if you're too busy trying to win to enjoy it?
for me it's the same with freddie mercury. when he sings, he's not singing anything "right". he's not there to prove shit. he's not trying to do anything. sure, he has practiced enough to have the skills he needs, but to me, his music really sounds like "Hey! You wouldn't believe what I just felt. happened right when I was alone man, you wouldn't believe it. I can't explain it in just words; can you try to see if u can feel it, if I sing it to you? I'll do my absolute fucking best tryna convey it. can't wait to see your face when you feel it too!". he Wants to express it. same with michael, same with any other "Great" artist. not good artist, Great artist. they're all... as consciously alone as we really are as humans. we just keep forgetting how alone we are, how at the end of the day nothing really means anything and it'll all poof the fuck out. it really doesn't fucking matter. all you can do, is all you want to do. nothing's a mean to no end. there's no end, ultimately. you were born empty handed and you'll fuck right off the same way. Of course u use that critical thinking, that "what do I NEED to do" to survive. but what good is survival, if you never let yourself do what you WANT to do?
that's the issue imo. we get a LOT more good music in 2024 than say in 1984, but not even remotely as much great music. listen to dua lipa, sheeran, grande, carpenter, whoever & whatnot, it's hard to find a single bad song on any given album of theirs. I mean listen to Dua's Future Nostalgia. I'm not a dua fan but fuck, there's not a SINGLE Miss on that album. it's all really really good music. but great music? fuck no. none at all. it's only doing what it needs to do. it makes you dance, mix is perfect (iron would jizz), all the right notes are being hit (if they don't, tuning will "fix" it), hell even the art part is "perfect". but idk... maybe it's just me but I really feel like they want the results more than just to create. they enjoy the numbers more than the process. this will always be one of my favorite songs, I said it 100 times and I'll never shut up about it:
she's not "singing a song about needing a hero". she needs a hero. you can hear her burn, you can hear her running out of time, the unending desperation. I can be on the brink of crying tears of joy in the middle of the most mundane day listening to this. and listen to the production too. it makes no sense whatsoever. everything is SUPER loud and there's so many decisions that would ruin just about any other song but on this one in particular, they are magic. check out 3:03. those tom percs... they should NOT be making sense. they just do. the song is crying for help with every cell of it's existence. it's not doing what it "needs" to do. it's expressing what it wants to express. it means something, instead of acting as some ephemera that sounds right and keeps everyone content.
imo that's not just what music & football lacks; it's what EVERYTHING lacks. no one knows what it's like to purely want anymore. maybe even to remember what u want if no one else existed. u just do what you need n stfu. that's why gurus like tate & ye west are so cherished & ballsucked. these people only do n say what they want to & the masses who aren't even aware what it's like to "want", look at them and sense that they're capable of a level of thinking that they aren't. almost like they access the 4th dimension, or like everyone's blind and they have that magical 5th sense. they're gods to us. when tate explains the thought process of wanting what he wants, they're so excited that they pick those same values as their own artificial wants. ig a borrowed meaning is better than none at all.
we're all so consumed in mental health advices & self-help (which again, tells you what you NEED in order to stay alive, not what you
want in order to live), that when we see someone like that, we follow them as sheepishly as a twitch mod follows a 14 yo goth girl. we're mesmerized.
I've had maybe 7 or 8 different answers to "why music is getting worse", and I'd still stand behind all of them if I remember what they were, but this seems to be the critical issue.